Course: Logo and Visual Identity Design
Duration: 15 lectures (each lecture lasts three hours)
Total: 45 hours
Course Content:
1. Introduction to logo design and its importance in visual identity.
2. Elements of logo design: shape, color, font, symbols, and effects.
3. Case study: Analyzing successful logo examples and understanding their elements.
4. Concept of visual identity and its importance in differentiation.
5. Elements of visual identity: logo, colors, fonts, icons, and applications.
6. Basics of Adobe Illustrator: Familiarity with the interface and basic tools.
7. Basics of Adobe Photoshop: Familiarity with the interface and basic tools.
8. Practical application: Designing a logo for a specific brand.
9. Implementing integrated visual identity: Designing business cards and letterheads.
10.Evaluation and testing of the logo and visual identity.
11. Presentation and critique of participants' work. This program aims to provide participants with the necessary skills to design logos and visual identities using Adobe Photoshop and Adobe Illustrator, as well as applying digital marketing strategies
